Av. de Chateleine 7
Architecture d’intérieur


Milan, June 2022

House of Switzerland, Salone del Mobile, Milano

The Impossible Showroom unveils a new typology of virtual reality environments specifically created to exhibit design objects. Developed by students of the Master of Arts in Interior Architecture (MAIA), the different VR spaces showcase a selection of furniture pieces by Swiss designers. The visitors will experience spaces that go beyond the visual vocabulary of physical representation and discover iconic furniture in unexpected ways. To create these unique showrooms, the group was inspired by the materiality of the objects, the ethos of their designers, and the visual identity of the associated brands.

The virtual spaces offer an interpretation of the worlds of Peter Zumthor, Fritz Haller, Pierre Jeanneret, Hans Coray, Atelier Oï, Big Game and Hannes Wettstein.


Project Leader: Simon Husslein
Head of Department: Dr. Javier F. Contreras
Scientific Deputy: Valentina de Luigi
Assistants: Damien Greder, Dany Champion, Pablo Brenas
Graphic Design: Ismael Abdallah & Constance Jocob Garcia

Special thanks: Jean-Pierre Greff, Director HEAD – Geneva


Nell Beller

Emma Birbaud

Kevin Chellakudam

Thomas Dreux

Samia Hilal

Vilma Hubalek

Valeria Lydia Kraehenbuehl

Emma Launay

Lisa Maahsen

Camila Perna

Sandy Pitetti

Anaïs Youssefi

Image Credits © HEAD – Genève, Guillaume Collignon