Guillaume Helleu is an architect, Web3 strategist and research associate at HEAD – Geneva. In 2017, he began studying the socio-political and economic aspects of blockchain technologies. Since then, he has been analyzing these issues in a series of articles, lectures and classes. In 2022 he co-founded Hint3rland: a creative studio for the decentralized world where his activity is mainly focused on Web3 strategy and storytelling for major companies.