Milan Design Week 2022, Brera District, 07.06.2022 - 12.06.2022
The Impossible Showroom

Click here to discover The Impossible Showroom installation

The Departement of Interior Architecture of HEAD – Genève present the exhibition The Impossible Showroom during the Milan Design Week 2022, from June 7 to 12, 2022, at the “House of Switzerland” in the heart of Milan in the Brera district.

The Impossible Showroom unveils a new typology of virtual reality environments specifically created to exhibit design objects. Developed by students of the Master of Arts in Interior Architecture (MAIA), the different VR spaces showcase a selection of furniture pieces by Swiss designers. The visitors will experience spaces that go beyond the visual vocabulary of physical representation and discover iconic furniture in unexpected ways. To create these unique showrooms, the group was inspired by the materiality of the objects, the ethos of their designers, and the visual identity of the associated brands.

The virtual spaces offer an interpretation of the worlds of Peter Zumthor, Fritz Haller, Pierre Jeanneret, Hans Coray, Atelier Oï, Big Game and Hannes Wettstein.

Under the direction of Simon Husslein, with the assistance of Damien Greder, Dany Champion, and Pablo Brenas. Interior Architecture MAIA students: Nell Beller, Emma Birbaud, Kevin Chellakudam, Thomas Dreux, Samia Hilal, Vilma Hubalek, Valeria Lydia Kraehenbuehl, Emma Launay, Lisa Maahsen, Camila Perna, Sandy Pitetti, Anaïs Youssefi.