Geneva,
Exhibition
HEAD AND HEPIA JOIN FOR DRA

DRA IIII
Exhibition of Interior Design

30 Septembre 2018 – 14 October 2018
Pavillon Sicli
, Route des Acacias 45
Geneva

HEAD AND HEPIA JOIN FOR DRA

This year, Geneva is hosting the Distinction Romande d’Architecture (DRA) which aims to distinguish quality achievements in the fields of architecture, civil engineering and structures, landscaping and public spaces. The winners of the DRA IIII were revealed at the awards ceremony on 29th September last September at Pavillon Sicli.

On this occasion, HEAD and Hepia came together to offer an exclusive and unique exhibition furniture to present the best recent achievements in Geneva and French-speaking Switzerland through more than 300 projects. In joint collaborative workshops, the students proposed and then developed an exhibition in “suitcases”: from trunk to souvenirs revealing architectural objects as they were collected during a trip to French-speaking land. Satellites inspired by the brutalist playgrounds of the 60s and echoing the modernist style of the Sicli building, the proposal of the students of HEAD and Hepia revisits the famous and missing “squirrel cages”. They are installed in various points of the city. They dialogue in their dimensions, their colors, and their wired appearance with the modules of the scenography that the visitor will find in the exhibition proposed to the Sicli Building. Visual identityThe new visual identity of the Distinction Romande d’Architecture was created by students from the HEAD – Geneva during a workshop in the summer of 2017. Inspired by the architect’s plans, by the pictograms representing the walls, the doors or materials, the students have declined the identity on all the media of communication, on the trophy received by the architects and project managers, on the suitcases and the satellites. The project was supervised by Valérie Pierrehumbert, assistant in the Visual Communication Department.