Av. de Chateleine 7
Architecture d’intérieur

Invisible Matisse: Itinerant pop-up store in the public space for Matisse exhibitions

The Invisible Matisse project is a pop-up store that draws inspiration from Henri Matisse’s studio. It utilizes a standard element, namely a truck, to define the architectural dimension of the project. Through this intervention, Invisible Matisse unveils itself as an immersive experience, allowing visitors to delve into the works of the French painter. Following in Matisse’s footsteps, visitors are invited to comprehend the spatial design system through composition.

This mobile pop-up store accompanies temporary exhibitions of Matisse, enabling different museums to provide a fresh experience by showcasing an alternative dimension of his work, extending beyond his paintings. The concept aims to create a space outside the traditional museum setting, serving as a means to announce the exhibition. Visitors actively engage and become participants in the architectural elements, taking ownership of the space through participatory workshops that involve experimenting with patterns, colors, and constructing an environment.

Emma Launay
Instagram Profile

Leonid Slonimsky & Paule Perron


Image Credits: © Emma Birbaud & HEAD-Genève, Guillaume Collignon