Av. de Chateleine 7
Architecture d’intérieur

The Impossible Showroom

The Departement of Interior Architecture of HEAD – Genève present the exhibition The Impossible Showroom during the Milan Design Week 2022, from June 7 to 12, 2022, at the “House of Switzerland” in the heart of Milan in the Brera district.

The Impossible Showroom unveils a new typology of virtual reality environments specifically created to exhibit design objects. Developed by students of the Master of Arts in Interior Architecture (MAIA), the different VR spaces showcase a selection of furniture pieces by Swiss designers. The visitors will experience spaces that go beyond the visual vocabulary of physical representation and discover iconic furniture in unexpected ways. To create these unique showrooms, the group was inspired by the materiality of the objects, the ethos of their designers, and the visual identity of the associated brands.

The virtual spaces offer an interpretation of the worlds of Peter Zumthor, Fritz Haller, Pierre Jeanneret, Hans Coray, Atelier Oï, Big Game and Hannes Wettstein.

Under the direction of Simon Husslein, with the assistance of Damien Greder, Dany Champion, and Pablo Brenas. Interior Architecture MAIA students: Nell Beller, Emma Birbaud, Kevin Chellakudam, Thomas Dreux, Samia Hilal, Vilma Hubalek, Valeria Lydia Kraehenbuehl, Emma Launay, Lisa Maahsen, Camila Perna, Sandy Pitetti, Anaïs Youssefi.

MAIA Final Expo

The Master of Arts in Interior Architecture (M A I A) is a two-year professional programme that teaches students to master the progressive diversification of interiors in the contemporary world, characterised by cross-disciplinary approaches, from space design to visual arts, digital practices and traditional craftmanship. The graduation exhibition envisions interior architecture as the meeting point between the spaces, objects and media that construct contemporary societies, addressing pressing issues such as the environment, the transformation of existing heritage, spaces of shared economy and the construction of inclusive communities. In reasserting the central role of physical spaces, the M A I A programme explores how interior architecture operates at the intersection of physical interiors and the parallel narratives of mediated interiors, such as featured in advertising, films, exhibitions and publications.

Jury MAIA: Tuesday June 08 2021

• President of the jury, external: Véronique Patteeuw, director of the revue OASE (Bruxelles)

• Member of the jury external: Katrien Vertenten, architect, Nomos (Geneva)

• Member of the jury external: Stéphane Villard, interior architect, Studio GGSV(Paris)

• Member of the jury internal: Javier Fernandez Contreras, Head Interior Architecure, HEAD-Genève

• Member of the jury internal: Anthony Masure, Head of Research, HEAD-Genève

Date jury Prix La Redoute: Jeudi 10 juin 2021 /11-17h

Jury members:

• Laurent Garet, CEO de La Redoute Suisse.

• Marie Noulez, coordinatrice de style de La Redoute Intérieurs.

• Elisabeth Leriche, Directrice du Bureau Elisabeth Leriche.

• Valentin Dubois, Architecte d’intérieur.


Blanca Algarra Sánchez

Dany-Sarah Champion

Elizaveta Krikun

Filza Parmar

Karen Pisoni

Kishan Asensio

Lolita Gomez

Marion Vergne

Nina D’Elia

Design Parade 2019

SHOP (by night)

Design Parade 2019
Ga.M Galerie des musées
2 Rue Pierre Semard
83000 Toulon, France

Festival: 27-30 June 2019
Exhibitions will be open to the public until October 24

As part of Design Parade 2019, The Department of Interior Design, HEAD – Geneva is proposing to question the role of the corner shop in public spaces during the day and especially at night. Composed of three parts, the exhibition invites to discover the relationship between night and day, the model and its representation and to live the experience of your neighborhood corner shop.

Project of first-year Bachelor students Interior Design, under the direction of Youri Kravtchenko and Javier Fernández Contreras, assisted by Manon Portera and developed by HEAD-AI’ID.

Students: Alizé Fassier, Clemence Lablancherie, Gaïane Legendre, Raphaëlle Marzolf, Rui-Filipe Bernardes Da Silva


HEAD – Genève,
Building H
Av de Châtelaine 7

Vernissage: Thursday 20 June 2019, 6.30 pm
Exhibition: Friday and Saturday, 21-22 June, 10am-6pm

Bachelor students: Berardo Sophie, Cattaneo Arthur, Cucu Roxana, Demierre Christine, Drege Romeo, Evrard Marine, Gomez Lolita, Gyssler Cloé, Jorge Dias Paulo, Jutzeler Lola, Krauer Thibault, Le Pezennec Manon, Nager Jérôme, Orval Rosalie, Progin Joëlle, Roth Morgane, Souche Clara , Suner Julie, Viray Mark, Youssefi Anaïs


Interior Architecture students working with students in Visual Communication and Product Design/Jewelry and Accessory present showcases in collaboration with JoAnn Tan Studio. Each window tells the story of an object selected within successful accessory brands developed by HEAD’s graduates: Ambroise Degenève jewelry, Laurin Schaub ceramics, Eva Gaumé for Emmanuelle Khanh glasses and WoRN handbags.

Exposition 09.04 – 14.04.2019
From 11:00 to 19:00

Opening Party Wednesday 10.04.2019
From 18:00 to 21:00

Press Kit Milan 2019
HD photos for Media

c/o The JoAnn Tan Studio
Via G. Paisiello 18
20131 Milano
Bus 39, 81,90,91,92